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Learn AI-powered marketing skills that actually get you hired.

Self-paced courses built by a working marketer, not a lecturer. Learn the tools brands are paying for right now — and finish with campaigns you can show in an interview.

7 years in-market experience Project-based lessons Certificate on completion
AI Copywriting for Ads2 weeks
Performance Marketing 1014 weeks
SEO for Small Brands3 weeks
Analytics That Don't Lie1 weekend
4,600+
students who finished a course
18
tools covered hands-on
89%
would recommend to a friend
Pick a course

Start with the skill you need this month

Every course ships with lifetime access and real project work — not just video to watch.

Beginner
AI & Copy

AI Copywriting for Ads

Prompt, edit, and ship ad copy that sounds like a person wrote it — because you did the editing.

$180$592 weeks
Intermediate
Paid Media

Performance Marketing 101

Set up, run, and read a real ad campaign across two platforms with a live budget you control.

$240$894 weeks
All levels
Analytics

Analytics That Don't Lie

Read a dashboard, spot a vanity metric, and report numbers a founder will actually trust.

$120$391 weekend
How it works

Built for people learning around a job, not around a semester.

Watch, then do

Short lessons, then a task using the same tools you'd use on the job.

Any device, any hour

Start on your phone during a commute, finish on a laptop at night.

Lifetime access

Tools change fast — come back for every update we make to the course.

Tools you'll actually touch

The stack marketing teams are hiring for

Google Analytics Meta Ads Manager Google Ads ChatGPT & Claude Semrush Canva Mailchimp HubSpot Shopify
Who's teaching

A mentor who still does this work

Maya Okonkwo

Founder & Lead Mentor, Beacon

Seven years running paid and organic campaigns for direct-to-consumer brands before turning to teaching full-time. Maya has trained more than four thousand students, and every course is rebuilt each year around whatever's actually working in the field right now — not last decade's playbook.

Read Maya's story
Recent students

What people say after finishing

I used what I learned in the ads course at work the next week. My manager asked where I'd picked it up.

R
Rhea D.
Marketing coordinator

Short lessons, no filler. I did most of it on my phone during lunch breaks and still came out with a real portfolio piece.

T
Théo B.
Freelance marketer

I finally understand my own dashboard. That alone was worth the course.

N
Nadia F.
Small business owner
What you'll learn

Skills that show up on a resume

SEO
Paid ads
AI tools
Content
Analytics
Email
Questions

Before you enroll

No. The beginner courses start from zero and build step by step — if you can use a smartphone comfortably, you can start.
Recorded and self-paced — you get access the moment you enroll and can move at your own speed.
Lifetime, including future updates to the course — no renewals, no expiry date.
Yes — a certificate of completion you can add to LinkedIn or a resume once you finish.
Every course has a comments thread on each lesson, and we typically reply within a day.

Your next skill starts with one lesson.

Pick a course and start today — lifetime access, real projects, no long contracts.

Browse courses